Pay Per Click (PPC)

Written by Binod Bhagat. Posted in Internet Marketing

PPC- A Wise Short-Term Marketing Strategy for Businesses!

Search engine are the most important tool in Internet marketing determines your marketing strategy. Depending on whether you are looking for long-term or a short-term marketing plan you should opt for your strategy. PPC- Pay Per Click advertising is a great marketing strategy to start your lead generation instantly. PPC manner of advertising is attractive to small businesses and sales companies, and it's easily measurable. By using Pay Per Click method of advertising you can obtain the results immediately, and get an instant reports about the connection between the keywords, ad copy, conversation and landing pages.

How Can You Employ PPC?
A success of PPC marketing strategy is based on the selection of the perfect keywords which target your clients. You pay per click, as the name says, so the choice of the keywords and targeting is extremely important. There are many PPC providers but you should always opt for big providers such as: Google AdWords, Yahoo, Microsoft AdCenter. PPC campaign will help you to generate leads, and draw additional attention and traffic to your site. This will no doubt, improve your sales and search engine rankings.

Our PPC Services...
- PPC Consultation
We offer PPC management consultation which will help you to understand the process, and help to determine your goals and objectives.
- Building a PPC Campaign
We are specialized in creating PPC strategies and campaigns for major search engines thereby providing the best solutions for your business.
- PPC Account Optimization
We will help you to optimize your account and include the keywords that are being targeted. The most important thing is to optimize your account regularly, because it will help you to reduce your costs.
- PPC Reports
We provide detailed reports about your PPC management.
- Creating Ads
We create Ads which will exploit your strengths and maximize your click-through-rate.

We offer the following PPC solutions:
- We create PPC campaigns for big search engines ( Google, Yahoo, MSN)

  • In-depth keyword research & analysis
  • Creating Ads for different geographical location (understanding of the culture, different values etc...)
  • Creating custom Ads for a specific demography
  • Optimization of the landing page and implementation of the targeted keywords
  • Creating Ads that will maximize your CTR- click through rate
  • We help to maximize your Quality score
  • Management of all the bids
  • Thorough PPC campaign that allows the client to focus on other responsibility
  • Frequent ROI analysis

PPC is a great marketing tool if your goal is to increase your web traffic, generate leads, and reach more clients. You can also track your PPC campaign easily, meaning you will be able to see how your campaign is developing. This enables you to make instant changes to your campaign if needed.